The candour of Ogilvy is refreshing. This book is a haven for old and juicy tips and guidelines for advertising and copywriting. Must’ve reread it over and over again, and I still get something useful every time.
This is not an easy book to read, it reminds me of econometrics. But, it is highly relevant especially in today’s COVID-19 situation. This book explains the how to create meaningful experiences for your customers and charge a premium for it.
I love this book! You definitely need a notebook and pen for this one. I recommend listening to the audiobook and then reading from the top again to absorb as much as possible. I found most of the concepts to be applicable in the real business, however, the finance section wasn’t as explanatory as I would like.
I’m highly fearful of people who haven’t read this book. That’s all I’ll say.
A compelling read worth taking out time for. The concept of shifting the thought process from work to creating art makes working meaningful. This book provides guidelines to choosing a suitable career path and sustaining the ability to create artful experiences from the mundaneness of a job.
First of all, this is not just some book. This is a manual for navigating complex human behavior. Of course, I’m biased, it’s Robert Greene. This book should never leave your book collection. I bet you need a section of it every day unless you don’t deal with humans every day.
Let’s just say I’ll be reading this ten times to make sure it sticks and never leaves.
Some of my best conversations have been with total strangers. This book demonstrates the underlying issues with being stereotypical and linear minded when it comes to people from backgrounds we are unfamiliar with. Gladwell attempts to demonstrate how interconnected we all are and that talking to strangers might be good for you.
Newport debunks the longstanding advice, “follow your passion.” He made his disdain known by raising solid points indorsing building skill equity. He said the better you become at what you do, the more high-in-demand you become and more time off you can negotiate. To enjoy your work, you have to put in the work.
Next to my bible, I place this book. Again, it’s Robert Greene. As a young adult, if all you read is this book, a zigzag path to finding one’s work would make sense. This book covers the intertwining route of skill development, the famous 10000-hours rule and career development. Find it, read it and reread it.
This is the book for this season of uncertainty and the realisation of how little control we have. It is a must-read if you're going through a crisis, any type of crisis. Bishop Jakes explains the process necessary for growth and how out of the deepest pain comes peak levels of growth.
If you've ever listened to a song by Rick Ross and midway, you hear his signature grunt (UGH!!) that's how reading this book feels. The viciousness of brute control and power is explored in an unapologetic way. In these streets, it's kill or be killed.
It’s almost embarrassing how little we’re taught about a subject that affects every aspect of our lives. In a straightforward and concise manner, Richo provides a pathway to rightfully expressing, receiving and giving love at the workplace, amongst friends and within committed relationships.
This book got me staring into a wall, laughing like hell and cursing like a sailor. If you loved Mad Men, The Sopranos, Breaking Bad, and in recent times, movies like The Irish Man, this book is for you. This book unravels the mayhem that is creativity and how such chaos can be conducted to create timeless art. If you didn’t like any of the aforementioned books, spare yourself the trouble.
Every time I read this book, it feels like I'm in a tensed classroom and the teacher is not trying to get me to like him. Stein tells you what he thinks good writing is and that's that. Writing is like surgery into the reader's imagination; you must do it right.
I’d like to first commend the marketable title and its endless use of fucks. The fact is, this book has no meat. The author tried to differentiate himself from the mainstream motivational author, however, he ended up selling the same information; a fuck-coated watered down version.
This is hands down the best book I read in 2020. So much depth in each page. The author demonstrates an apt writing style that transcends back and forth different periodic timelines, it's just delightful to read. I totally recommend for anyone on a quest to unravel the messiness of life. You cannot read this book and not question what you think you understand about life.
A good slow burn for a slow Sunday afternoon. A reflective piece on thought patterns and how to filter through the same recurrent thoughts we tend to have.
I have always known that we are all liars but this book analyses this fact from a new perspective. What happens when humans become honest with Google? What do we find? What pieces of information is hidden behind every Google search? How can we use this information in policy formation and in creating better products and services?